Brands and wearable technology companies have to work together

Wearable technology is going to be propelled into the mass market by partnerships with brands, the CEO of a leading wearables company has said.

Sonny Vu, from Misfit Wearables, told Factor that it is important wearable technology companies work with leading brands in the future.

“When you come to the world of wearables it does matter because people do wear brands. Brands matter and these stories matter,” said Vu in an interview for next week’s issue of Factor Magazine.

The issue focuses on wearable technology and we hear from Vu about the future uses for wearable technology and how it is going to develop.

He said brands, their name and their look “is what people buy into and what people identify with.”

“I think there are going to be more and more partnerships between wearables and mainstream brands, fashion brands.”

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Image courtesy of Ralph Lauren

The collaboration between tech companies and fashion brands is one that is growing and there have already been a few instances of it happening specifically with wearable technology.

Ralph Lauren has teamed up with wearable company OMsignal to produce the ‘polo tech’ shirt, which is a branded sports shirt that can monitor an athlete’s biometric data while they are exercising.

Misfit itself has previously worked with jewellers Swarovski to produce a solar-powered wearable that is encased in jewellery.

Vu continued to say that the look of wearable technology is only going to become more important as the tech matures and has more functions.

“People are going to get tired of wearing cheap plastic crap,” he said.

“Some people will be OK with it because it is cheap and they get some good functionality out of it and that’s great and there’s quite a few people who are ok with it.”

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Image and featured image courtesy of Misfit

However, he went on to say that the look of the products does matter when it comes to wearables because they are on our bodies all the time and this is different to mobile phones.

“Unlike phones, you don’t really care what the brand is, you care if it an Apple because it has iOS and all the apps, and the Apple system.

“Otherwise if you have an Android you don’t really care whether it is an LG or a Samsung, you just want a phone that works really well and is cheap.”

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