The days of grabbing a last minute bargain dress on eBay for it only to be delivered days later and not fit may be over following the website’s latest purchase.
The auction giant has puts its hand in its pockets and purchased computer graphics company PhiSix who create 3D models of clothing from photos, pattern files and other sources.
Once the software is introduced to eBay it will allow customers to see what their potential purchases will look like on their bodies before they have even placed a bid on the item.
The financial details of the deal unfortunately haven’t been disclosed but eBay’s vice president of innovation and new ventures, Steve Yankovich, praised the work that PhiSix have been doing and said that it will be of a huge benefit to eBay’s customers.
He said: “PhiSix’s technology enables consumers to understand the fit and movement of clothes in an online shopping environment.
“Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers.”
PhiSix claims its technology can help to solve one of the most common problems that online shoppers face – the fit and look of products. It says that the virtual fitting room it provides allows shoppers to determine the fit with physically accurate simulations of the clothes they want to purchase.
As well as showing customers what clothes will look like the technology is also able to recommend a size for the user’s body based on the basic measurement inputs – which the customer will provide. The technology also allows shoppers to use the virtual fitting room in a variety of scenarios, such as walking down the street, rather than just being in a dressing room.
The fashion technology company is relatively young when compared to its new owners. PhiSix was founded in 2012 by Jonathan Su, a former Intel research scientist who completed a PhD in computer science at Stanford University, US.
This technology could help to enhance the shopping experience for eBay’s customers and the company is certainly hoping it will. However there will undoubtedly be a lot of teething problems and the results of the clothing which is shown on the customers will most likely depend on the level of information provided by the seller.
Nonetheless PhiSix’s founder Su is looking forward to working with his new bosses. “This is an exciting opportunity for us to bring PhiSix’s expertise to one of the world’s leading commerce platforms,” he said.
“We believe today’s acquisition will help us better scale our expertise and meet the needs of digitally-minded shoppers and create new customer experiences for the eBay Inc. portfolio.”
Image courtesy of eBay.