While Tesla pushes forward with its affordable electric car, a British company is attempting to bring a different kind of zero-emissions car to market.
Riversimple Movement recently launched its Rasa, a radically new and innovative hydrogen fuel cell car. The car isn’t available for sale and the company says they never want it to be.
The car will only be available on subscription.
“It is disruptive, turning the traditional business incentive to design cars for obsolescence on its head. In fact, when you sell ‘mobility’ as a service the business incentive is to design cars for longevity, low running costs and sustainability,” said Riversimple.
Sir David Attenborough has claimed that the natural world has been irrevocably damaged by humans.
In a speech at the University of Leicester, the renowned naturalist reflected on the human race’s role in the deterioration of the natural world, which he claimed had been occurring for at least the last 50 years if not longer.
“The seeds of damage over the next decades are already planted. We can’t turn the clock back,” said Attenborough.
“I wish we could. The best we can hope to do is to slow down the damage. I am afraid it is the natural world that will pay the price, but it is not just the natural world that pays the price; we pay the price.
“Every mouthful of food we eat comes from the natural world. Every lungful of air we take comes – in its oxygen content – from the natural world. If we damage the natural world, we damage ourselves.”
Image courtesy of the University of Leicester
Attenborough also explained that the threat of extension faced by giant pandas and elephants was a consequence of human being’s apathy towards the natural world.
The numbers of giant panda that exist today has dwindled dramatically with nearly half of all wild pandas being lost between the early 1970s and the late 1990s – mainly owing to habitat destruction and poaching.
It is estimated that as few as 1,600 pandas remain in the wild today.
“What a terrible indictment of human beings that we should have living among us a creature that has evolved over tens of millions of years of evolution and we, just because we didn’t care, let it die out. That would be a symbol of how little we care about the natural world of which we are the inheritors,” explained Attenborough.
“And how terrible it would be if an elephant – which has in many ways the same precarious hold on existence that the giant panda has – how terrible it would be if we could look at the next generation and say we let this extraordinary wonder and beauty disappear because we didn’t care. That surely would be a terrible crime for the human race.”
Attenborough believes future generations rather than current politicians and policy makers will have to deal with the world’s environmental issues.
He is, however, optimistic about their chances of success.
“I think the hope of the world rests on the shoulders of young people and if I wanted to find somebody who was convinced about the importance of the natural world, I wouldn’t necessarily go to a politician, I would go to a 14-year-old who would speak with passion about these things and without conditional clauses. The natural world belongs to them and not the past,” said Attenborough.
“If I had to look anywhere for some straw of comfort to clutch on in what is otherwise a rather bleak prospect I think it is the youth. Young people are going to be the salvation.”