Elon Musk: Tesla is coming to India this year

Elon Musk, founder of Tesla and SpaceX, has confirmed Tesla’s launch in India this year. In response to a query about the expected timing on Twitter, the tech entrepreneur responded that the company is “hoping for summer this year”.

The move into the Indian market was first announced almost a year ago, and has attracted significant interest.

First announced in April of last year, Musk said that Tesla planned to enter India before production of the Model 3 mass-market sedan went into production. With production beginning in mid-2017, the company is certainly looking to cut it close on fulfilling their timeline for entering the country.

The Tesla Model 3, the company’s long-awaited mass-market offering

However, the Indian market is one that is sure to be hugely attractive to Tesla, particularly when taking into account not just the massive growth within the country itself but the position it offers as a hub for marketing further into Asia. According to Tesla’s chief information officer, Jay Vijayan, the company is planning to build a manufacturing plant in India, and the Indian government seems very keen for them to do so.

In July of last year, Indian Union transport minister Nitin Gadkari offered Tesla land near major Indian ports to encourage the use of India as Tesla’s Asian manufacturing hub. Such proximity would offer much greater ease in exporting the vehicles to South and South East Asian countries.

The minister’s land offer to Tesla followed a visit to their San Francisco factory and came with the offer of a joint venture between the firm and Indian automobile companies to promote eco-friendly road transport in India. Such offers form part of India’s wider push for electric vehicles in the country and, particularly, electric vehicles built within India.

“The biggest challenge is cost and all of us would have to work on it so that people can afford and easily adopt this new technology. To make it cheaper, we would have to work for make-in-India and (that) is the solution for making electric vehicle affordable,” said Girish Shankar, secretary, ministry of heavy industries and public enterprises.

Images courtesy of Tesla

As part of the attempt to make electric vehicles more affordable, the Indian government announced a scheme in March of last year to provide electric cars on zero down payment for which people can pay out of their savings on expensive fossil fuels. Ambitiously, the government hopes to have become a 100% electric vehicle nation by 2030.

While the goal may be a challenge, there are already positive signs. In the year ending 31st March 2016, sales of electric vehicles in India grew by 37.5% to 22,000 units.

As it stands, this is still a far cry from the objective stated in the National Electric Mobility Mission Plan (NEMMP) 2020 and FAME (Faster Adoption and Manufacturing of Electric Vehicles) that the country would have 6 million electric vehicles by 2020. However, acquiring in-country manufacturing with countries like Tesla represents a substantial early step.

Elon Musk is on a mission to transform the way cities are powered. We look at how his plans could shape our future world, and whether we want them to

Elon Musk wants to change the world. Almost inarguably, he has done so already, both in past endeavours with the creation of PayPal, and more recently with his Space X efforts, as the CEO of the first private company to send a spacecraft to the International Space Station.

But the future, as partially laid out in the Tesla Master Plan Part Deux, holds even more promise and, if Musk is successful in his ambition, could see the entrepreneur change aspects of our lives almost beyond recognition.

The question thus begged is: do we want him to?

The Potential of Power

In the aforementioned Master Plan Part Deux, it was announced that Tesla would be merging with SolarCity, both Musk companies that have thus far run separately. By combining the two, the intention is to bring together Tesla’s power storage technology with SolarCity’s panels. Or, as he put it in the Master Plan, “create stunning solar roofs with seamlessly integrated battery storage”.

These solar roofs will not just be a module on the existing roof but act as the roof itself. And they will inevitably be operating in conjunction with Tesla Powerwall, the home battery designed to charge from solar during the day then power your home during the evening.
Ultimately, the intention seems to be for Tesla/SolarCity equipped houses to go off-grid, achieving a net zero energy rating in which their consumption is only as much as their production.

Image courtesy of OnInnovation. Featured image courtesy of Jag_cz / Shutterstock.com

Image courtesy of OnInnovation. Featured image courtesy of Jag_cz / Shutterstock.com

In Musk’s words: “The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what ‘sustainable’ means. It’s not some silly, hippy thing – it matters for everyone.”

The importance of the continued development of sustainable energy is obvious and, with innovations such as Harvard’s ‘bionic leaf’, the plausibility of large-scale replacement of fossil fuel dependency is increasing. To take the idea to its furthest conclusion, we must imagine a future in which houses, possibly even entire cities, are powered by sustainable energy alone.

At most, the grid would act as a sort of backup generator in case of emergency or excess demand. Perhaps the grid will not exist at all, supplanted by greener measures.

Means of Production

Musk is in the energy game on multiple fronts but it’s the way he’s applying it at Tesla that is perhaps most revelatory. We already knew that Tesla planned to expand its product line and that it was working on autonomous vehicles.

What we didn’t all know until the latest entry in the Master Plan was that the product line expansion will see Tesla offering commercial vehicles alongside affordable cars, and that the autonomous development has far loftier aims than a base level of self-driving vehicles.

The next few years may well see the roads filling up with Teslas, all of which will, by one means or another, ultimately be recharged by solar power

To look first at the expansion of Tesla’s product range, it has announced development of both heavy-duty trucks and high passenger-density urban transport. Both will of course be electric.

Alongside cornering the market on affordable-to-run municipal vehicles, Tesla is expanding into vehicles aimed at the standard consumer, with the new Model 3 starting at a price of $35,000.

As a result of the expansion into low-cost vehicles, the next few years may well see the roads filling up with Teslas, all of which will, by one means or another, ultimately be recharged by solar power.

Beyond its own vehicles, though, Tesla is looking to lead on a broader scale of manufacturing and sooner than may have been expected, beginning work on “designing the machine that makes the machine” as they start on factory machines that claim to be first-version-ready in 2018.

Autonomous Automobiles

With Tesla leading the way on the vehicle side of affordable electric, as well as enhancing the means of manufacturing, the vision of a nation of Tesla drivers is not so farfetched. Except, that is, for the fact that Tesla doesn’t plan for you to be driving the car.

As a leader in the development of autonomous vehicles, Tesla’s goal is to put a car on the road with a self-driving capability that is ten times safer than a human driver. And more than just driving itself, the car will be summonable at the touch of a button and, when not in use, can be added to the shared Tesla fleet to earn you money.

The importance of the fleet is multi-faceted. Aside from earning you extra cash, when your car links into it your vehicle will, in a sense, be improving itself. As the larger the Tesla fleet grows, the more data the company will have to improve between-car awareness and other fleet AI technology.

Image courtesy of Tesla

Image courtesy of Tesla

Additionally, outside of the customer-owned fleet, Musk has asserted that Tesla will operate its own fleet in cities where demand exceeds the availability of customer-owned cars, meaning that there should always be a Tesla available to take you where you want.
There have already been suggestions as to Tesla aiming to compete with Uber using its autonomous vehicles, and the idea certainly seems to fit with the emerging vision of a Tesla future. However, it is important to take note that this is still very much a future concern.

The recent death of a Tesla test-pilot is indicative that there is still plenty of work to be done with the technology. Yet we must also take into account that the wide-reaching approach is not a typical ‘business’ move, but instead an extension of Elon Musk’s apparent desire to save the world.

It is unfortunate that, as of now, saving the world consists of ‘beta-testing’ potentially dangerous technology with average consumers. While it is easy to be blinded by the potential of the autonomous car, it is important to remember that it’s failings in arguably simple areas resulted in a man’s death.

And, as pointed out by the director of the Ethics + Emerging Sciences group Dr Patrick Lin in an article for IEEE Spectrum, these are failings that the average consumer is likely to be susceptible to. “Over-trust and inattention are known problems that technology developers need to design for, and simply telling customers not to do what comes naturally is probably not enough” he said. “It’s as if Tesla said, ‘Don’t ever blink,’ and customers promised not to: they just don’t understand what they’re signing up for.”

Ozymandias complex

There’s something more than a little comic book about Elon Musk. His plans practically scream “I want to save the world”. He was the partial basis for Robert Downey Jr’s portrayal of Iron Man. And he has the money, intellect and world-spanning plans of a super villain.

While his aims are certainly impressive and almost indubitably for the good of the world, it’s hard not to wonder if that kind of concentrated power is a good thing

There is no doubt that this is a man that wants to change the world and, more importantly, a man who has the capability to. His success however, could see control over our energy and driving needs placed largely in the hands of one man. While his aims are certainly impressive and almost indubitably for the good of the world, it’s hard not to wonder if that kind of concentrated power is a good thing.

It is not to say he is a man without rivals. Fisker was supposedly birthed from designs originally intended for Tesla’s Model S. Other big-name manufacturers are also getting into Tesla’s market, whether with hybrids or pure-electrics.

Autonomy, too, isn’t a project unique to the Tesla vehicles as everyone from Google to Mercedes has a stake in the technology.

SolarCity, meanwhile, certainly isn’t the only solar company out there, even if it may be one of the biggest. Both in the US and abroad, there are companies nipping at its heels. Furthermore, rivals aside, it is entirely possible that Musk’s companies will implode long before their rivals get a chance at them.

As pointed out by a CNN Money article: “SolarCity’s net loss grew to $250m in the second quarter from $156m in the same period a year earlier, the company announced in its earnings report ‒ before talking up the solar roofs. Likewise, Tesla revealed last week that its losses for the second quarter ballooned to $150m, more than twice what Wall Street had expected”.

However, assume the businesses hold out. Assume that their plans pay off and that the hybrid of Tesla/SolarCity becomes the largest in the clean energy field. The Elon Musk future then is one in which entire communities, perhaps cities, are running off SolarCity panels and Tesla Powerwalls.

A future in which the roads swarm with a fleet of autonomous Tesla cars, earning money for their owners during the day and available to provide a lift at the touch of a button. The hyperloop train carries passengers from Los Angeles to San Francisco in just 35 minutes.

factor-archive-28These are cities that hum with electricity, all of it off-grid and cleanly generated. And all of it, ultimately, is in the hands of one man. It is a brilliant future. It may well be one to fear. For one company to have so much influence is an idea worthy of concern. But a future where Tesla fails may well be an even worse one.