Notorious antivirus software provider McAfee has announced that it is rolling out cybersecurity services for your home as part of a suite of products designed to bring the company’s services out of computers and into the rest of your life.
The result of a partnership between McAfee and hardware manufacturer D-Link, the home protection comes in the form of a router that will block threats to all devices on your network.
Designed to combat the growing security problems associated with connected smart home devices, the snappily named D-Link AC2600 Wi-Fi Router Powered by McAfee is designed to combat threats including viruses, malware, botnet attacks and phishing attempts.
“As the number of connected devices in homes increases, consumers are increasingly concerned about online security threats. D-Link teamed up with McAfee and Intel to address these concerns with a powerful, easy to manage, all-in-one solution,” said Anny Wei, D-Link president and CEO. “The new AC2600 Wi-Fi Router Powered by McAfee is our solution for consumers to help protect their homes and children from evolving online threats.”
McAfee announced the product today at CES, alongside a number of other announcements including the rollout of Samsung Secure Wi-Fi – a Wi-Fi protection service underpinned by McAfee that is now available for the Galaxy Note8 – and McAfee Identity Theft Protection.
The latter has been developed primarily for the American market in response to the growing number of data breaches, which have seen the personal data of almost the entire US adult population being leaked.
Designed to provide users with peace of mind, the service offers a suite of features to ensure users’ identities remain protected. A cyber monitoring service performs scans of online black market, and notifies users if it finds evidence of their personal data being up for sale, while a Social Security Number Trace service provides users with a list of aliases and addresses tied to their SSN so that they can see if anyone shady is using it.
The service also offers credit monitoring, complete with alerts to changes in their status, and provides a support line for anyone subject to identity theft or credit issues.
“Data breaches are increasing in volume and therefore calling into question who consumers can rely on to keep their personal information safe,” said John Giamatteo, executive vice president, consumer business group, McAfee.
“Today, McAfee is trusted by 375 million consumers worldwide to protect what matters most – whether that is their devices, their child’s online safety, or their identity and privacy. McAfee is a name synonymous with cybersecurity, one that consumers can depend on to continue to evolve and innovate to help put consumer minds at ease when digital security uncertainty is high.”
The move is undoubtedly an attempt by McAfee to keep its business relevant in a time when antivirus is becoming a vanishingly small part of cybersecurity efforts, however whether people will be happy for the company to play an increasing role in their lives remains to be seen.
Despite being the most commonly used antivirus on the planet, McAfee has attracted considerable criticism, particularly for the immense difficulty associated with uninstalling it.
McAfee founder John McAfee, for example, who now has no involvement with the company, in 2015 said in a Reddit AMA: “McAfee is one of the worst products on the f**king planet”, and famously produced a video entitled How to Uninstall McAfee Antivirus, which culminates in him shooting a laptop to ‘uninstall’ the product.
Many may fear that the company will use similar practices with these new products, so it will be up to the company to prove that its offering will help consumers, not leave them feeling frustrated and locked into a McAfee-run system.