Lifting the Curtain on Augmented Reality: How AR is bringing theatre into the future

Theatre has pretty much remained unchanged since the days of the ancient Greeks, but augmented and virtual reality could be about to change all that. We investigate how augmented reality technology is dragging one of Britain’s oldest and most beloved traditions into the future

Theatre has existed in some form or another for over 2000 years. Beginning as a festival celebration in ancient Athens it has grown and transformed into a worldwide, billion dollar industry. Now, as with every aspect of human life, technology is transforming what theatre can offer audiences.

Image courtesy of the Royal Shakespeare Theatre Company

Image courtesy of the Royal Shakespeare Theatre Company. Above: Image courtesy of The National Theatre

Despite funding cuts over the last few years theatre continues to thrive and innovate in the UK and with over fourteen million attendees walking through the doors of London’s West End in 2015, live drama and music can clearly still pull in a crowd. But audiences always want more and the increasing popularity of immersive theatre experiences like Secret Cinema and Punchdrunk productions demonstrates the public’s hunger for an interactive and autonomous role when they visit the theatre.

This is what directors, producers, writers and technicians have been trying to offer as they attempt to marry augmented reality technology with specially-trained actors and storytelling. Augmented reality encompasses a multitude of tech and involves supplementing the performance space with video, audio and graphics – all to enhance the audience’s experience.

Its creative uses have already been brought to fruition in British theatre. At the end of last year Rufus Norris’ reimagining of Alice in Wonderland – titled Wonder.land – and the ensuing exhibition at the National Theatre featured digital projections and virtual reality experiences that demonstrated the merging of our real and digital lives. Last month a live theatre experience called Dragon Matrix launched in Scotland, in which participants explore a woodland area and bring animated creatures to life by scanning markers with their smartphones.

Augmented reality in action

CoLab Theatre is a London-based theatre company that strives to offer their audience an autonomous and sometimes augmented experience in a city-based environment. CoLab’s director Bertie Watkins calls what they offer “pervasive theatre”. A step beyond immersive experiences and more commonly associated with gaming theory, it involves extending fiction into the real world (think PokemonGo).

We’re pretty much on our phone 24/7 and we use technology all the time as a lovely way of blurring that line between reality and fiction

In an interview with Factor, Watkins explained why using technology is the best way to combine physical and fictional worlds: “We’re pretty much on our phone 24/7 and we use technology all the time as a lovely way of blurring that line between reality and fiction. Changing your phone, which is usually just a communication device, to become a weapon or a hacking port or something like that is quite nice.”

This is what CoLab achieved in their show Fifth Column, a spy thriller which put the audience members in the centre of the action and had them running from bad guys through the streets of London. During the show audience members followed a digital trail across the city, accessing videos that contributed to the narrative and appeared to be part of the real world.

Watkins has fond memories of the show, but online reviews suggest that while the show was fun there were clearly logistical problems that came from using the augmented reality technology.

Disrupting the narrative

Watkins is very open about the struggles he faced running Fifth Column and how difficult it is to ensure the technological aspects of his productions work seamlessly alongside the live acting. One of the biggest issues he experienced was the combination of technology and human error.

“We get a huge, broad spectrum of people from 8 to 80 and from every sort of background, so we’re going to get people who like the sound of the technology but when it’s put in front of them they’re a bit like ‘argh!’” Watkins says. It seems that although the use of smartphones is as commonplace as using a light switch it isn’t always as simple.

Image courtesy of Bertie Watkins. Above: Image courtesy of The National Theatre

Image courtesy of Bertie Watkins

The CoLab team have also struggled with the variation of smartphones being used, they tested the app for Fifth Column on Android and iPhone but found people were still turning up with Blackberries or simply not updating their phones regularly enough, both of which caused  problems which disrupted the play.

This is likely to change though as the technology becomes even more widespread and as CoLab improve their software. “I think the more we work with actual software developers that can build bespoke things for us, the easier it will get,” adds Watkins. CoLab is looking into creating an app that will act as a wrap on smartphones, enabling the production team to use push notifications and stop interference from other apps.

Maintaining an engaging narrative throughout the show can also be a struggle, as the technology can often be distracting, but Watkins seems certain that it’s still possible to tell a good story and provide character nuance.

“It’s all about premise and how we can set up a narrative that people end up wanting to know, so we say they need to discover a secret. We try and make shows that people are inquisitive about what’s going to happen rather than playing so much that they end up not getting any narrative at all,” says Watkins.

Theatre and gaming

With the emergence of pervasive theatre, virtual reality and audiences becoming more involved in the physical act of performing, it seems that theatre is starting to merge with gaming. As technology improves and people want access to the next big thing will we begin to lose touch with traditional theatre?

Watkins doesn’t seem to think so, “I think we will end up moving into this world where the game world and theatre world are definitely going to cross over in audiences”.

I think we will end up moving into this world where the game world and theatre world are definitely going to cross over in audiences

He’s probably right; in recent years theatre has involved more audience participation and videogames have been steadily improving their storylines. Watkins hopes that what he and others are doing will create an entirely new genre of performance.

“I think there will be a blurring, but I think from that blur there will be an industry in itself. I don’t think one will swallow the other in any way,” says Watkins.

The theatrical world attracts an extremely dedicated fan base that thrives off the traditions and customs that encompass theatrical performance. It’s very likely that a large group of this community will struggle to accept the direction technology is taking theatre in.

If the sacking of Emma Rice from the position of Artistic Director at Shakespeare’s Globe Theatre is anything to go by the theatrical world is still battling between the call of progress and the tug of authenticity, so the adoption of augmented reality into theatrical traditions may be harder than first anticipated.

The future of theatre

For Watkins and many others the future of theatre is virtual reality. Instead of audiences experiencing a routine theatre production with certain aspects being enhanced by technology, the viewer will be plunged into an entirely fabricated world to experience the story first hand.

Watkins says that his next big project, due out next year, will be a virtual reality experience and that CoLab is already filming all of their current shows with a Bublecam to make them available for VR. The team at CoLab Theatre are also hoping to collaborate with Microsoft and use their Hololens in the future.

Watkins believes that virtual reality companies will continue to target theatre rather than cinema. “We’re skilled at perception and being able to get audiences to look in certain directions or follow narrative as you go along,” says Watkins. If this is true then money and research will surely expand the possibilities of what theatre companies like CoLab can create.

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For now audiences can look forward to augmented reality spilling out of the immersive scene and onto the boards. This month the most famous playwright in history is being treated to a tech overhaul, as the Royal Shakespeare Company launches its brand new version of The Tempest featuring a 3D hologram of the spirit Ariel.

The play will be performed at Stratford-Upon-Avon’s Royal Shakespeare Theatre; it seems that those crying out for traditional theatre to remain the norm will soon be confronted by the future, face-to-face.

In the face of a collapsing market, Acer goes once more unto the smartwatch breach

Despite the fact that smartwatches are generally seeing their sales plummet, Acer has decided to release a new product into the collapsing market. Taking “an elegant approach to fitness”, the Leap Ware smartwatch seems to be fairly standard fare, using an array of fitness-tracking sensors in combination with an app to keep tabs on all of the various statistics the sensors provide.

“As the pace of modern lifestyles become ever more hectic, people demand technology that can keep them on track and motivated to pursue their goals,” said MH Wang, general manager of Smart Device Products in Acer’s IT Products Business.

“The new Acer Leap Ware is designed to act as a virtual coach to help people go, track, and share, sending them reminders and alerts when they need them the most.”

Acer obviously has to promote its product but the above statement seems somewhat bizarrely unaware of the fact that not only is the company offering pretty much the exact same thing every other smartwatch does, but is are doing so in a market that is dying a fairly nasty death. With big names like Pebble going under, and Fitbit’s stock having been on a steady decline, the persistence in putting out new products is a bold move.

In October 2016, the BBC wrote about a new report by market analysts IDC that showed amartwatch shipments declined by 51.6% year-on-year. The Apple Watch held its place as the market leader, but shipped only a quarter of the units it had sold in the same period (July-September) of 2015. And of the five leading brands, only Garmin showed growth with that growth still being underpinned by low figures.

“It has become evident that, at present, smartwatches are not for everyone,” said Jitesh Ubrani from IDC. “Having a clear purpose and use case is paramount, hence many vendors are focusing on fitness due to its simplicity.”

Images courtesy of Acer

It was pointed out by experts that the period examined was before new versions were released, but there is still a clear lack in significant consumer appetite. The market has largely survived off the fitness aspects, with other products largely falling by the wayside as the novelty wears off. And Acer itself hasn’t exactly been the premium forerunner.

The Leap Ware watch certainly seems a perfectly fine entry into the marketplace. It’s got “diverse fitness tracking features thanks to an array of sensors with advanced algorithms” and supposedly has a battery life of three to five days so you don’t miss out on logging those all-important stats. My watch only tells the time and date. It also has a battery life of ten years.

There is a reasonable chance that initial sales for the Leap Ware may be strong, being all shiny and new as it is. There’s also a very good chance they will quickly plummet as Acer discovers what consumers are desperately trying to tell them: people don’t want smartwatches anymore.

For more information and discussion of the collapse of wearable technology, check out the latest issue of Factor magazine.

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Source: New Scientist

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Source: The Telegraph

Facebook 'observed propaganda efforts' by governments

Facebook has revealed in a new report that it observed attempts to spread propaganda on its site, apparently orchestrated by governments or organised parties. The firm has seen "false news, disinformation, or networks of fake accounts aimed at manipulating public opinion", it said.

Source: BBC

Ex-head of Google China predicts AI will take half of all jobs in a decade

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Source: CNBC