While some people are underwhelmed by virtual assistants, others want to be alone with them

A report on the state of the virtual assistants like Siri and Alexa has revealed users are underwhelmed by their capabilities and feel as though the technology has been oversold.

The report, produced by media company Mindshare, reveales that people who use virtual assistants are unimpressed by the current sophistication of the technology and feel they don’t match up to versions seen in TV and films, such as HAL 9000, Iron Man’s JARVIS or the androids form Channel Four’s Humans.

“People want voice assistants to show greater understanding, be able to initiate conversations, and preemptively solve problems. Of regular Alexa users, 46% would like back-and-forth dialogue to get to better answers.

“This is about knowing preferences, remembering past behaviors, and delivering better service as a result,” reads Mindshare’s report.

Image courtesy of iphonedigital. Featured image courtesy of Channel Four

Despite some people being unimpressed by the current state of virtual assistants, other users appeared to be a little too happy with theirs.

Of the respondents who use virtual assistants regularly, over a third (37%) said that they love their voice assistant so much that they wish it were a real person.

But even more surprisingly, more than a quarter of regular voice assistant users said they have had a sexual fantasy about their voice assistant.

“It is interesting, when something acts naturally and human back to you, how much we imbue it with sentience, with human personality,” said cofounder and chief technology officer at PullString, Martin Reddy.

Although some users are, a little too, enamoured by their virtual assistants, another 44% of regular users said that they were worried about companies listening to the conversations they have with their voice assistant.

While Mindshare did acknowledge privacy concerns were a real concern for some users, the company said it doesn’t necessarily mean that people are willing to modify their behaviour or stop using virtual assistants altogether.

Mindshare’s report Speak Easy: The Future Answers to You is available here.

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Apple’s co-founder Steve “Woz” Wozniak has found himself a new gig; Woz has joined the hologram emoji company, Mojiit, as an adviser.

In his role as advisor to Mojiit, the legendary entrepreneur and engineer will help assemble a world-class engineering team in addition to bringing investors and partnerships to the newly launched startup. Wozniak will also serve as mentor to Mojiit founder, Jeremy Greene.

“I’m thrilled to join Mojiit as an advisor,” said Wozniak. “Jeremy is a natural leader, the company is groundbreaking, it’s going to change the ecommerce space, and it’s a lot of fun.”

Created in 2017, Mojiit is the latest startup technology venture from Greene. The company’s tech essentially enables users to project and share 3D hologram emojis via smartphones.

The platform turns users into emojis by scanning their face, which can then be sent to loved ones and friends. Once a Mojiit message is received, it will map the area where it is received and place the Mojiit hologram there in real time, so it works in a similar way to Pokemon Go.

“Steve is one of the best and brilliant engineers in the entire world. But outside of that, he’s a wonderful man,” said Greene. “There isn’t anyone I’d want to be in business with more than this guy. He’s a legend. Who better to learn from than the guy who created the computer?”

Image courtesy of Nichollas Harrison. Featured image courtesy of Mojiit

In addition to consumer use, businesses of all kinds can tap into hologram emojis with Mojiit’s technology.

Mojiit investors already  include NFL alum Ed Reed, and the company was able to raise a total of $1 million in its seed round of funding.

Alongside the appointment of Woz, Entourage and Ballers producer Rob Weiss recently joined the company as a creative director.

“It’s exciting to expand beyond television and film to digital platforms,” said Weiss. “Hologram technology brings incredible opportunity to entertainment and media. I’m thrilled to be leading creative at Mojiit.”