Luis Figo, the former Portuguese international footballer and Ballon d’Or winner, has launched an app that will allow children who dream of becoming professional footballers to upload footage of their skills, be critiqued by professional players and potentially even be scouted by clubs.
The app, named Dream Football, launched today for iOS and Android and is available worldwide for both boys and girls to use.
“Dream football is a global digital platform that promotes equal opportunities for young talents worldwide,” explained Dream Football co-founder João Guerra in a press conference held today at Web Summit in Lisbon. “Any talent, anywhere in the world, can record, edit and upload videos from a mobile phone; show himself; promote himself; get feedback from professionals like Luis Figo and get scouted by clubs.”
“I think we could be very useful for people who work in scouting world,” added Figo. “Our idea is to create the quality of opportunities for all the kids that love football and want to follow the dream of being a professional one day. I think with this app they can show their talent; they can be close to the clubs we have in partnership and give them an opportunity to one day be a professional at this club.”
It is hoped that the app will allow children in areas without established scouting networks to be discovered for the first time, significantly widening the pool of potential professional footballers.
“It’s taking the opportunities to countries where kids never have the opportunity because nobody is scouting there, and in some countries even though somebody is scouting in the main cities, they’re not in the [rural areas],” explained Guerra.
“I come from the grassroots – that’s how I started my career – and I know how important it is to find the right tools that allow kids to achieve their dreams,” agreed Figo. “The power goes in the hands of the kid, because the kid with a mobile phone immediately can record, edit and start getting feedback and getting promoted with clubs.
“Basically what we want is to create success stories for everybody, everywhere in the world.”
The app is free to use both by would-be players and clubs, with some teams already signed up, and Guerra has said that the company “will be searching and offering ways for the kids to receive something back from their participation”.
“This project was started five years ago, and the first goal we had was to be useful for the kids because I love football, I have the passion of football, but of course on the other hand this is a business right now that is for free, we don’t have any kind of revenue at this moment,” added Figo.
In the long term, however, the app will be funded through commercial partnerships.
“We do plan to earn money and most of it will come from advertising, sponsorship, all those areas,” explained Guerra. “We’re focused on getting 100 million users very quickly, so growing very quickly, and then all the rest is taken care of.”