Ghostbusters is coming to virtual reality, in the form of a hyper-reality experience opening at Madame Tussauds New York later this week.
Developed in partnership with THE VOID, the company behind the virtual reality laser tag-like experience that opened in Utah last year, the experience blends real-world objects with virtual reality to allow users to interact with a virtual space.
Dubbed Ghostbusters Dimension, the 15-Minute VR experience allows audiences to take on the role of a ghostbuster seeking out supernatural enemies in a New York apartment block.
“With an untethered VR experience that allows people to roam freely and interact with a physical world that matches the digital one they are seeing, consumers will have whole new levels of delight as they lose themselves in another realm,” said Clive Downie, CMO Unity Technologies, which provided the 3D engine that powers the experience.
“It’s giving presence to interactive storytelling putting people into the Ghostbusters world with high definition, high frame rate high excitement action, powered in part by Unity.”
While clearly a promotional tool for the new Ghostbusters film, the experience also offers many more people the opportunity to experience THE VOID’s unique hyper-reality offering.
Visitors to the company’s Utah-based experience wear custom head-mounted displays and backpack computers, which provide them with a virtual reality overlay to the space they are in.
The hardware users wear is styled to look like futuristic armour and is known as RAPTURE gear.
“The Ghostbusters world is the perfect fit for THE VOID because you literally strap our RAPTURE gear on and it turns into your proton pack and proton gun,” said James Jensen, Chief Visionary Officer at THE VOID.
The experience will open at Madame Tussauds New York on the 1st of July, as part of a wider Ghostbusters exhibition.
Each hyper-reality session will last 15 minutes with up to three people able to take part at a time, meaning tickets are likely to sell out fast.
Tickets, which also get you into the rest of Madame Tussauds, cost $49.75 a person, although you do have to sign a liability waiver if you want to take part.
Nevertheless, we expect Ghostbusters Dimension to be a big hit when it opens later this week.