Ghostbusters steps into VR with “hyper-reality” experience from THE VOID

Ghostbusters is coming to virtual reality, in the form of a hyper-reality experience opening at Madame Tussauds New York later this week.

Developed in partnership with THE VOID, the company behind the virtual reality laser tag-like experience that opened in Utah last year, the experience blends real-world objects with virtual reality to allow users to interact with a virtual space.

Dubbed Ghostbusters Dimension, the 15-Minute VR experience allows audiences to take on the role of a ghostbuster seeking out supernatural enemies in a New York apartment block.

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“With an untethered VR experience that allows people to roam freely and interact with a physical world that matches the digital one they are seeing, consumers will have whole new levels of delight as they lose themselves in another realm,” said Clive Downie, CMO Unity Technologies, which provided the 3D engine that powers the experience.

“It’s giving presence to interactive storytelling putting people into the Ghostbusters world with high definition, high frame rate high excitement action, powered in part by Unity.”

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Images courtesy of THE VOID

While clearly a promotional tool for the new Ghostbusters film, the experience also offers many more people the opportunity to experience THE VOID’s unique hyper-reality offering.

Visitors to the company’s Utah-based experience wear custom head-mounted displays and backpack computers, which provide them with a virtual reality overlay to the space they are in.

The hardware users wear is styled to look like futuristic armour and is known as RAPTURE gear.

“The Ghostbusters world is the perfect fit for THE VOID because you literally strap our RAPTURE gear on and it turns into your proton pack and proton gun,” said James Jensen, Chief Visionary Officer at THE VOID.

The experience will open at Madame Tussauds New York on the 1st of July, as part of a wider Ghostbusters exhibition.

Each hyper-reality session will last 15 minutes with up to three people able to take part at a time, meaning tickets are likely to sell out fast.

Tickets, which also get you into the rest of Madame Tussauds, cost $49.75 a person, although you do have to sign a liability waiver if you want to take part.

Nevertheless, we expect Ghostbusters Dimension to be a big hit when it opens later this week.

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Steve “Woz” Wozniak to advise hologram emoji company that he calls “groundbreaking”

Apple’s co-founder Steve “Woz” Wozniak has found himself a new gig; Woz has joined the hologram emoji company, Mojiit, as an adviser.

In his role as advisor to Mojiit, the legendary entrepreneur and engineer will help assemble a world-class engineering team in addition to bringing investors and partnerships to the newly launched startup. Wozniak will also serve as mentor to Mojiit founder, Jeremy Greene.

“I’m thrilled to join Mojiit as an advisor,” said Wozniak. “Jeremy is a natural leader, the company is groundbreaking, it’s going to change the ecommerce space, and it’s a lot of fun.”

Created in 2017, Mojiit is the latest startup technology venture from Greene. The company’s tech essentially enables users to project and share 3D hologram emojis via smartphones.

The platform turns users into emojis by scanning their face, which can then be sent to loved ones and friends. Once a Mojiit message is received, it will map the area where it is received and place the Mojiit hologram there in real time, so it works in a similar way to Pokemon Go.

“Steve is one of the best and brilliant engineers in the entire world. But outside of that, he’s a wonderful man,” said Greene. “There isn’t anyone I’d want to be in business with more than this guy. He’s a legend. Who better to learn from than the guy who created the computer?”

Image courtesy of Nichollas Harrison. Featured image courtesy of Mojiit

In addition to consumer use, businesses of all kinds can tap into hologram emojis with Mojiit’s technology.

Mojiit investors already  include NFL alum Ed Reed, and the company was able to raise a total of $1 million in its seed round of funding.

Alongside the appointment of Woz, Entourage and Ballers producer Rob Weiss recently joined the company as a creative director.

“It’s exciting to expand beyond television and film to digital platforms,” said Weiss. “Hologram technology brings incredible opportunity to entertainment and media. I’m thrilled to be leading creative at Mojiit.”